NHS Launches 'Choose Well' Campaign to Guide Winter Health Choices

Public health initiative in Derby and Derbyshire provides advice on self-care, pharmacies, and NHS services for the winter season.

Generic image of a medicine cabinet stocked with various remedies, with a blurred background suggesting a home environment.
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Generic image of a medicine cabinet stocked with various remedies, with a blurred background suggesting a home environment.

The NHS in Derby and Derbyshire has launched its 'Choose Well this Winter' campaign this week, aiming to guide residents on staying well and accessing the right healthcare services during the colder months.

The campaign, initiated ahead of anticipated spikes in winter illnesses, provides a simple guide to available NHS options. It encourages individuals to understand how to maintain their health and where to seek assistance when unwell.
Dr Dave Briggs, Executive Director of Outcomes (Medical) for the DLN Cluster, emphasised the importance of clarity during winter. "When that happens, it isn’t always easy to know what to do or where to go. Choose Well this Winter is about making those choices clearer, so people know what help is available and how to access it," he stated. He also highlighted that NHS 111 can assist those unsure about their options.
Key areas covered by the campaign include: Self-care for minor illnesses, advice from community pharmacies and the Pharmacy First service, accessing GP services for ongoing concerns, using NHS 111 for non-life-threatening advice, managing health via the NHS App, attending urgent treatment centres for immediate but non-critical issues, seeking dental treatment, and accessing mental health support through NHS 111. For serious or life-threatening emergencies, A&E and 999 remain the primary contacts.
The initiative aims to empower residents to make informed decisions about their health, ensuring they receive the most appropriate care efficiently. More information is available on the 'Choose Well this Winter' page.
Based on information from the official source: NHS Derby and Derbyshire Integrated Care Board (11/11/2026)