Charnwood Businesses Urged to Join Small Business Saturday Campaign

Charnwood Borough Council is encouraging local businesses to participate in the national campaign on December 5th, offering promotion and support.

Generic image of a red brick council building facade in The Midlands.
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Generic image of a red brick council building facade in The Midlands.

Local businesses in Charnwood are being encouraged by Charnwood Borough Council to participate in this year's Small Business Saturday on 5 December 2026.

Small Business Saturday is a national campaign that celebrates the significant contribution of small businesses to local communities and the UK economy. Now in its 13th year, the initiative aims to highlight independent businesses and their impact throughout the year.
To support the occasion, Charnwood Borough Council is inviting local businesses to share details of any special offers, events, or promotions they have planned for Small Business Saturday. Participating businesses will be featured on the inCharnwood website, helping to showcase the diverse range of businesses across the borough and encourage residents to support local firms.
Businesses can also create a free inCharnwood account to be added to the inCharnwood Business Directory, which lists local businesses on a map and in searchable listings. Some businesses may also be highlighted on the Council’s social media channels.
The Council is also directing small businesses to the free support offered by Small Business Saturday UK, including webinars providing practical advice and insights for business development and growth.
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"Small Business Saturday is a fantastic opportunity to shine a spotlight on the independent businesses which help make Charnwood such a vibrant place to live, work and visit. Our small businesses play a crucial role in supporting the local economy, creating jobs and serving our communities. I would encourage businesses across the borough to get involved and share their plans with us so we can help promote them."

Cllr Jennifer Tillotson · Council’s Lead Member for Housing, Economic Development, Regeneration and Town Centres
There are an estimated 5.7 million small businesses in the UK, and Small Business Saturday serves as a reminder of their significant role in driving growth, innovation, and community spirit.
Charnwood businesses interested in participating should email their business name, contact details, sector information, website and social media links, along with their Small Business Saturday plans, to incharnwood@charnwood.gov.uk. Details can also be submitted via an online form on the inCharnwood website.
inCharnwood is the Council's business and investment brand, offering support, information, and connections for local businesses and potential investors. More information about Small Business Saturday is available at www.smallbusinesssaturdayuk.com, and for inCharnwood, visit www.incharnwood.com.
Based on information from the official source: Charnwood Borough Council (11/11/2026)