The campaign aims to inform people about the available health and care support, encourage simple steps to protect their health, and guide them on where to seek advice, treatment, or support when unwell. By promoting self-care and early intervention, the initiative seeks to help individuals receive assistance more quickly and reduce unnecessary worry.
Key messages include focusing on self-care, utilising NHS 111 for advice when unsure, consulting community pharmacists for common illnesses, understanding the role of GP practice teams, accessing urgent care appropriately, and seeking support for mental health needs.
“"As we approach the winter months, it is important that everyone knows where they can go for help when they need it. Taking a moment to understand the support available can help you get the right help more quickly and with less stress when you need it. Whether that is looking after yourself at home, speaking to your local pharmacist, contacting your GP practice team or using NHS 111, there are a range of services available to support you. Every small choice can make a difference and helps ensure our urgent and emergency services are available for those who need them most."
Residents are encouraged to 'Think Self-Care' by keeping vaccinations up to date, staying active, eating well, and managing common illnesses at home. 'Think NHS 111 First' advises contacting the service 24/7 for guidance. Community pharmacists are highlighted for providing expert advice and treatment for many common ailments, often without an appointment.
The campaign also directs residents to 'Think GP Practice Team' for a range of healthcare professionals, 'Think Urgent Care' for non-life-threatening conditions at Urgent Treatment Centres and Minor Injury Units, and 'Think Mental Health' for urgent mental health distress support via NHS 111. Finally, 'Think Emergency Care' specifies that 999 services and Emergency Departments are for serious, life-threatening situations.
Additionally, residents are urged to check on vulnerable family, friends, and neighbours during the colder months. Dr Reehana added that local health and care teams are preparing for winter challenges, but community members also play a vital role in self-protection and supporting others.
More information on local services and advice is available at ThinkWhichService.co.uk.
