The council will now formally integrate British ceramics into its procurement rules, actively supporting domestic manufacturers. This initiative aims to leverage the council's purchasing power to bolster the UK's ceramics industry, which has a significant heritage in North Staffordshire.
Council Leader Jonathan Gullis visited local manufacturer Churchill China to sign the British Ceramics Declaration. As a demonstration of this commitment, the council is purchasing 500 mugs from Churchill China. Gullis emphasised the historical significance and global recognition of 'Made in England' quality and craftsmanship, stating the council's intention to support businesses that create jobs and strengthen the economy.
The British Ceramics Declaration acknowledges North Staffordshire as the historic heart of the UK's modern tableware industry. The commitment extends to various ceramic products, including tableware, sanitaryware, bricks, and roof tiles, for use in council premises and projects.
These commitments will be reflected in the council's procurement rules, including a presumption in favour of UK suppliers for relevant contracts below the statutory threshold. This aligns with the council's broader strategy to strengthen local supply chains and ensure public spending delivers economic and community benefits.
Rob Flello, Chief Executive of Ceramics UK, welcomed the move, urging all UK councils to support the domestic ceramics industry. James Roper, Chief Executive Officer of Churchill China, also expressed delight, hoping other councils will follow suit to protect heritage and foster growth.
