Warwickshire Visitor Economy Boosts County by £1.46 Billion
Latest figures reveal the significant economic impact of tourism, supporting thousands of jobs and local businesses across the county.
By Sarah Bancroft
••2 min read
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The visitor economy generated a substantial £1.458 billion for Warwickshire in 2025, supporting 26,282 jobs and attracting 16 million visitor trips.
These latest economic impact figures underscore the vital role the visitor economy plays in Warwickshire's communities, driving spending and supporting a diverse range of businesses, from hotels and restaurants to independent retailers and cultural venues.
In 2025, visitors spent £1.04 billion directly within the county, comprising £588 million from day visitors and £452 million from those staying overnight. The sector directly sustained 18,822 tourism jobs, with an additional 7,460 jobs supported through the wider economic supply chain.
During the year, Warwickshire welcomed 14.6 million day trips and 1.4 million staying trips, resulting in 4.5 million visitor nights.
Recognising tourism's significant contribution, Warwickshire County Council, through its Visit Warwickshire platform, is actively working with businesses and partners to grow the county's visitor economy. The initiative aims to encourage more exploration and longer stays within Warwickshire.
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"These figures show just how important the visitor economy is to Warwickshire. Behind the £1.46 billion contribution are thousands of local jobs and businesses, as well as thriving places and communities that benefit when people choose to visit and spend time here."
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"From Shakespeare’s Stratford-upon-Avon and Warwick Castle to our countryside, market towns, food and drink businesses, events and cultural experiences, Warwickshire has an incredible amount to offer. Every visit and overnight stay brings additional spending into the county and helps support our local economy."
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"Through Visit Warwickshire, we are working with our destination partners and tourism businesses to strengthen Warwickshire’s visitor offer, reach new audiences and encourage people to explore more of the county and stay for longer."
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"The tourism market remains challenging, but the passion and entrepreneurial spirit of businesses across the sector gives us real confidence in Warwickshire’s potential as a visitor destination."
The figures coincide with Visit Warwickshire's ongoing development of its countywide presence, including its destination website and social media channels, designed to inspire and inform visitors for days out, short breaks, and longer stays. Visitors can find information on attractions, events, accommodation, and food and drink at the Visit Warwickshire website.
