Children aged 0-7 were invited to embark on Derby's Reading Trail, starting at the Derby Market Hall to collect a vibrant reading map. The trail guided them through the city, with local businesses displaying colourful, animal-themed clues that led participants towards the Derby Museum & Art Gallery.
At the museum, families enjoyed a range of stalls and activities. Children collected the final letter needed to complete the title of a popular book by Chris Haughton. This beautifully illustrated picture book, featuring fewer than 100 words, is designed to enhance communication, language, and literacy skills. Its minimal text and strong illustrations make it accessible for families where English may not be the first language, encouraging them to create their own story versions.
Inspired by the book's bird illustrations, artist Mr Beef created the 'Derby City Bird' character in collaboration with the Early Years Quality Improvement Team. This character, embodying joy and excitement, became a focal point of the trail, adding an element of discovery for young explorers.
The event was a collaborative effort involving partners such as the Derby Promise, Derby Book Festival, Derby Museum & Art Gallery, the Cathedral Quarter and St Peter's Quarter Business Improvement Districts (BIDs), Family Hubs, Derby Libraries, and the National Year of Reading, alongside local children's authors. Their shared goal was to foster a love of reading among young children and families and improve reading outcomes in the city.
Councillor Paul Hezelgrave, Derby City Council Cabinet Member for Children, Young People and Skills, highlighted the importance of early reading. 'Reading from a young age is incredibly important, sparking children’s natural curiosity,' he stated. 'Before they can read words, children can explore pictures, interpret what they see and begin developing their communication and language skills, creating stories of their own. It can also turn a normal day into one full of imagination and adventure!'
The event celebrated the joy of reading and imagination, with Councillor Hezelgrave adding, 'This is another great example of partners across the city coming together to support our young learners. Together, they’ve created an opportunity for children and families to experience the joy of books beyond the pages and celebrate the important role that reading, stories and imagination play in children’s early development.'
The trail was a significant success, attracting families from across the city and neighbouring counties. Feedback from parents was overwhelmingly positive, with one parent noting her daughter's enjoyment in making binoculars for the trail, and another highlighting the three-hour exploration of activities at the Market Hall. The event was multi-generational and SEND-friendly, with many families receiving free books and engaging with authors.
Many attendees also took the opportunity to sign up for library memberships and Family Hubs services, while enjoying the creative activities offered at the Market Hall and Derby Museum. Further information about the Derby Promise and its events can be found on the Derby Promise website.




