The collaboration, which began in 2021, manages leisure centres across the district, including those in Kirkby (opened 2022), Lammas, and Hucknall. Over the past five years, annual visits to these centres have grown by 61%, rising from 1.08 million in the first year to over 1.73 million by the end of year five.
The facilities have attracted a substantial membership base, with 9,220 individuals signed up for fitness and health programmes, and 3,384 young people participating in the swim school. The centres also actively support preventative and rehabilitation health initiatives, currently engaging 361 members through a GP referral scheme, which received 2,840 referrals in 2025/26. Notably, 51% of referred individuals remained active after three months.
The partnership has generated an estimated £6.3 million in social value for the local community. In 2025/26 alone, 480 hours of free community space were provided to support local groups, sports clubs, and health partners. The centres also welcomed 17,914 visits from people with disabilities.
“"This partnership has led to significant health and wellbeing benefits for our residents. Each year we have seen more and more people get involved in our centres and make the most of all they have to offer, as well as enjoy the many events they play host to."
John Bennett, Ashfield District Council’s Executive Director for Place, highlighted the council's investment in upgrading facilities, including refurbishments at Lammas and Hucknall, and significant upgrades to the fitness suite and soft play area at Kirkby Leisure Centre. He stated, “These upgrades have ensured our centres continue to evolve to meet the needs of our residents. The health and happiness of our residents is a priority for us as a council and this partnership has given more people the tools they need to lead a healthier lifestyle.”
“"We are enormously proud to serve local communities in Ashfield, providing the state-of-the-art facilities and activities that inspire people to improve their health and wellbeing. No matter what your age, interests or ability, there is an activity for you at your local leisure centre."
Simon Morgan, Everyone Active’s area contract manager, expressed pride in serving the local communities and providing facilities that encourage health and wellbeing. He added, “We look forward to further strengthening our excellent partnership with the council and ensuring the future of leisure in Ashfield remains bright for many years to come.”
