Teams at the Elective Surgery Hub at Princess Royal Hospital (PRH) and the Community Diagnostic Centre (CDC) in Telford are featured in a series of videos and images. The campaign, run by the NHS, aims to demonstrate how technology, innovation, and new working methods are enhancing patient care and reducing waiting lists.
The campaign is being broadcast across various platforms including ITVX, YouTube, social media, Google advertising, and several radio stations such as Capital, Heart, Classic FM, LBC, Radio X, and Gold. The campaign will run until Sunday 1 November and will return in January. SaTH will also promote the campaign on its own social media channels.
Filming at the Elective Surgery Hub included Adam Farquharson, Consultant Colorectal Surgeon and Clinical Director for Surgery, and Saurav Chakravartty, Consultant Upper GI and Bariatric Surgeon and Elective Surgery and Productivity Lead. They were filmed conducting a double High Intensity Theatre (HIT) list, with Chakravartty also leading a robotic surgery list, demonstrating innovative approaches to patient care.
The Community Diagnostic Centre at Hollinswood House, Stafford Park, was also featured. Angus McGregor, Consultant Histopathologist and Divisional Medical Director for Clinical and Scientific Services, discussed the benefits of the CDC. Jon Lacy-Colson, Consultant Colorectal Surgeon and Clinical Lead for the Colorectal Urgent Suspected Cancer (USC) team, highlighted improvements to the USC pathway for colorectal cancer.
The filming, conducted for the Cabinet Office’s New Media Unit, focused on how technology, equipment, and innovative working practices are supporting the NHS and contributing to the reduction of waiting lists.
“"It was brilliant to see our sites and staff selected to feature in a national campaign. There is so much positive work taking place across our hospitals, and this was a fantastic opportunity to showcase how our teams are using technology and new ways of working to improve care for our patients and reduce waiting lists. We were the most improved Trust in the country in 2025/26 for access to elective treatment and are now delivering our best ever access to cancer diagnosis and treatment – improving experience and outcomes for our patients. A special thank you goes to everyone who took part in the filming, both in front of the camera and behind the scenes, and helped to showcase the excellent work taking place across our organisation."
