The decision, made by the Services Committee, will see the museum open its doors without charge throughout the winter and into next spring. This follows a significant uplift in visitors and positive feedback received during this summer's extended opening for Ludlow's History Festival, which also offered free entry.
The new 'Free Entry Sundays' initiative is designed to encourage repeat visits and support the museum during quieter seasonal periods. It aims to provide a regular opportunity for both local residents and visitors to explore Ludlow’s rich heritage at no cost.
This year, 2026, marks the Museum’s 10th anniversary. Celebrations include free-entry days, a special evening reception, and a busy summer programme. During a recent reception, the Mayor of Ludlow, Councillor Diane Lyle, highlighted the museum's importance to the town's cultural identity. She noted that the museum, housed in the historic Buttercross building, has welcomed over 50,000 visitors since its opening.
“"In the historic Buttercross, we are reminded of just how deeply Ludlow’s heritage is woven into the identity of our town."
Councillor Lyle also praised the Museum’s Arts Council Accreditation, describing it as “a nationally recognised mark of a professionally managed, sustainable and trusted museum.” The Buttercross building itself was recognised with a heritage award in 2017 for the Town Council’s preservation work.
Ludlow Museum, operated by Ludlow Town Council, showcases the town's history, from archaeology and medieval development to civic history and local traditions. The introduction of Free Entry Sundays underscores the Council’s commitment to making this heritage accessible to everyone.
