Families First is all about making it easier for families to get the right support at the right time, so it was important that we found an engaging way to explain what the programme offers. This project gave young people the opportunity to develop valuable creative and digital skills while working on a real-world brief and producing something that will help local families better understand the support available. The finished animation is a fantastic achievement and a testament to the creativity and commitment of everyone involved.
One of the most valuable parts of this project was being able to work so closely with the very audience the campaign needed to connect with, which allowed us to develop something far more considered, well-researched and relatable. For the young people, it was also a rare opportunity to experience a real visual communications brief from the blank-page stage, helping shape the idea, story and messaging while taking part in the same kinds of discussions and creative debates that happen every day in our studio. Their willingness to challenge ideas, listen to one another and build on each other’s contributions was hugely impressive, and their involvement genuinely made the final piece stronger. They tackled sensitive subject matter with remarkable empathy and nuance, showcasing a sophisticated ability to engage with specific demographics and weave layered educational messaging into a compelling narrative. Beyond just storytelling, they successfully integrated clear calls to action, proving their ability to drive real-world impact. In our many years of hosting work experience, it is a dream to host such engaged, high-calibre individuals; they have shown the grit and confidence necessary to thrive in any professional landscape, and we have no doubt they will be an asset to any team they join.
I have enjoyed being part of the animation project it has allowed me to use Blender - something I have never done before. I loved working with everyone on the animation, all aspects of it and am so thankful to have listened and given my own input. This experience allowed me to gain new knowledge on the work of animators.
