WinterFest to Illuminate Northampton Market Square with Festive Cheer

A six-week celebration featuring attractions, entertainment, and community events will transform the town centre from late November to early January.

Festive Christmas market stalls and a large illuminated tree on Northampton Market Square during WinterFest.
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Festive Christmas market stalls and a large illuminated tree on Northampton Market Square during WinterFest.

Northampton Market Square will be transformed by WinterFest, a six-week celebration of festive attractions, live entertainment, and community events running from 21 November to 3 January.

West Northamptonshire Council, in partnership with Northampton Town Council, the Northampton Town Centre Business Improvement District (BID), the Grosvenor Centre, and Delapré Abbey, is inviting schools, communities, and businesses to participate in the festive programme. WinterFest aims to draw visitors into the town centre during the Christmas period, building on existing Christmas shopping offerings with specially-themed retail huts showcasing unique gifts and seasonal delights.
The event will feature family-friendly attractions, including fairground rides and a 175ft Star Flyer. A central focus of WinterFest is celebrating local communities, with a dedicated live entertainment stage set to host performances from schools, performers, charities, and community groups. This stage will officially launch on 21 November at the town’s Christmas Lights Switch-on event.
The Christmas Lights Switch-on event on 21 November will commence at midday, featuring festive walkabout acts, children’s crafts, storytelling, stage entertainment, a Silent Disco marquee, and a yuletide bar. The countdown to the switch-on is scheduled for 5pm. Organisations interested in performing are encouraged to submit an Expression of Interest form before Friday 16 October 2026.
A highlight of the WinterFest programme will be 'Carols on the Square' on Saturday 12 December. This event will feature local schools, choirs, and performers, with a Michael Bublé tribute act headlining. The evening will also support local charities, including The Lewis Foundation and NLive Radio's Present Drop Appeal.
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"WinterFest is a fantastic opportunity to bring people together during the festive season, support our local businesses and celebrate everything that makes Northampton such a great place. Working with our partners, we're creating a programme that combines exciting attractions, live entertainment and community participation, helping to drive footfall into the town centre and create memorable experiences. We hope WinterFest will become a highlight of the festive calendar and would love schools, groups and organisations from across West Northants to get involved."

Cllr Kamala Guliyeva · Cabinet Member for Local Economy, Culture and Leisure at WNC
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"The town council is delighted to be working with WNC as the principal sponsorship partner of this year’s Winterfest programme, which will officially launch at our Christmas Lights Switch On, set for Saturday, 21 November. The switch on event will bring a magical, festive atmosphere to the town, setting the scene for Winterfest, by illuminating the 40ft Christmas trees located at All Saints’ Piazza, Guildhall Square, Market Square, Abington Square and Becket’s Park, along with our upgraded lighting throughout the town centre and along the Wellingborough Road. We’re also pleased to add two new trees this year, outside the train station on St Peter’s Way, supported by the Northampton Town BID, and on Kingsley Front, at St Matthew’s Church. We’re incredibly excited for Winterfest and the enhanced offer that this partnership approach will bring to Northampton. There will be something for everyone to enjoy and we’re looking forward to seeing the town come alive with Christmas spirit."

Cllr Keith Holland-Delamere · Chair of the Community Services Committee at Northampton Town Council
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"WinterFest gives businesses across the town centre a fantastic opportunity to make the most of the increased footfall we expect to see in the run-up to Christmas. There is a packed programme of activity planned, and we’re encouraging businesses to get involved, make the most of the opportunities available and give visitors even more reasons to shop, eat, drink and spend time in Northampton. As part of the BID’s contribution, we’ll be running our Golden Ticket giveaway, with four families each having the chance to win £500 in vouchers to spend in participating town centre businesses, alongside Santa’s Grotto at the Grosvenor Centre and a programme of activity around Small Business Saturday. By working together and making the most of the festive buzz, we can maximise the impact of WinterFest and deliver a really positive Christmas for businesses and visitors."

Mark Mullen · Chief Operations Officer at Northampton Town Centre BID
The event is scheduled to run from 21 November to 3 January. Further details regarding the full event programme and specific attractions will be announced in the coming weeks.
Based on information from the official source: West Northamptonshire Council (12/10/2026)